experience
Mostley it is not what you do, but how you do it...
2022-Present / UX Lead:
Company: CareConnections | Product Management, Leusden
Function: CX/ UX User experience expert
Activities:
- Electronic Prescribing System (EVS-Elektronisch voorschrijven), Developing software with Blazor
Component Library based on Material Design. EVS that Supports the prescriber in complex medication situation & decisions (MFBs).
- Performing the "bridge" in-between the business and department experts (BA, PO, SD);
- Develop solutions that meet the goals of both business and primary users;
- Act as the user-advocate during the development process, subjecting early-stage designs to usability testing or expert review and offering implementation suggestions from a user-centered perspective (UCD);
- Field research: Face-to-face interviews, studying detailed analytics, Developing templates for behavioral specifications and personas;
- Interaction design & Interface layout: Conceptualizing original ideas that bring simplicity and user friendliness to complex design roadblocks;
- Presentation for cross departments, focus-group,
shareholders & extern clients.
2021:
Freelancer, Doesburg
CX/ UX Consultant
2015-2021:
Company: Promedico ICT B.V. | Innovation department, Utrecht
Function: CX/ UX User experience expert
Activities:
- Performing the "bridge" in-between the business and
department experts (IA, PO, SD);
- Mobile first strategy: Optimizing our users’ engagement by
focus and prioritize our core App;
- Research different user behavior to settle user flows
& journeys for mobile-first;
- Planning & designing development stories for mobile
application;
- Develop solutions that meet the goals of both business and
primary users;
- Direct the visual appearance of all new features and
enhancements on our software application;
- Initiate, suggest, and spearhead major UX re-factorings
for a more intuitive user-experience;
- Act as the user-advocate during the development process,
subjecting early-stage designs to usability testing or
expert review and offering implementation suggestions from a
user-centered perspective (UCD);
- Field research: Face-to-face interviews, Studying detailed
analytics, Developing templates for behavioral
specifications and personas;
- Interaction design & Interface layout: Conceptualizing
original ideas that bring simplicity and user friendliness
to complex design roadblocks;
- Visual design: Assessing and implementing the latest
industry developments to ensure accurate and error free
design;
- Establishing visual guidelines: Developing a digital
Style-Guide for cross departments;
-Test-Suite: Running
A/B Split Testing and Multivariate Testing (MVT) on our
Web-Application to identify underperforming elements and
optimize them in order to improve customer experience.
Coming up with product recommendations based on customer
feedback;
- Take the initiative in providing input and feedback in
cross departmental discussions and on issues relating to
other departments;
- Presentation for cross departments, focus-group,
shareholders & extern clients.
My vision of UX integration within Agile
2015:
Freelancer, Arnhem
Online Media Specialist (CX/ UX/ UI & Conversion and Optimization) and E-Mail Marketing Consultant
Activities:
User Experience and Interaction Design | Specialized in conversion optimization; examining ways to improve user experience and coming up with product recommendations based on customer feedback.
E-Mail Marketing and Landing Pages | Running A/B Split Testing and Multivariate Testing (MVT) on poorly performing landing pages to identify underperforming elements and optimize them in order to improve customer experience and increase site conversion.
Websites and Intranets | World-class creative approach.
2014-2015:
Company: TheNewMotion, Amsterdam
Function: CX/ UX specialist
Activities:
CX/UX/UI design and strategies
- Develop solutions that meet the goals of both business and primary users;
- Collaborate with users and experts to define and understand audience behavior to create products that are engaging;
- Be a go-to resource for the rest of the team needing to solve UX problems;
- Be an advocate for (CX) consumer experience topics within the organization;
- Create effective UI solutions to support requirements;
- Propose solutions for problems editorial and business don’t even know they have.
2013-2014:
Freelancer, Arnhem
Online Media Specialist (Conversion and Optimization) and E-Mail Marketing Consultant
Activities:
User Experience and Interaction Design | Specialized in conversion optimization; examining ways to improve user experience and coming up with product recommendations based on customer feedback.
E-Mail Marketing and Landing Pages | Running A/B Split Testing and Multivariate Testing (MVT) on poorly performing landing pages to identify underperforming elements and optimize them in order to improve customer experience and increase site conversion.
Websites and Intranets | World-class creative approach.
2010-2013:
Company: Eno, Deventer
Function: Internet specialist
Activities:
Websites and Intranets
- Defining and developing the look and feel of innovative websites, the Extranet, the Intranet based on usability/ visibility/ accessibility/ scanability;
- Bringing a keen understanding of websites, social, banner, mobile and landing pages;
- Supporting and developing interactive marketing strategies.
User Experience and Interaction Design
- Specialized in conversion and optimization; examining ways to improve user experience and coming up with product recommendations based on tests and customer feedback;
- Tracking and resolving development defects from system and user testing.
E-Mail Marketing and Landing Pages
- Creating data-driven, dynamic e-mail campaigns and tests that deliver against ROI targets through a segmented customer base;
- Developing A/B Testing, MVT (Multi-Variation Testing), Behavioral Targeting to improve customer experience and increase marketing conversion;
- Managing and reporting detailed analysis of all campaigns including establishment of measurable response and conversion rates;
- Converting attention to action-e-mail subject and CTR;
- Optimizing e-mail campaigns through direct response techniques, including personalization, promotions, creativity, timing and segmentation;
- Increasing active customers in database and e-mail sign ups (Opt-in).
Social Media
- Defining and developing social media strategy; building an audience through social media campaigns and applications (Shortstack);
- Reporting and optimizing impact of social media and engagement activities;
- Communication and interaction with account teams to ensure design remains consistent with clients expectations and marketing campaign strategies;
- Managing internet specialists team.
2007-2010:
Company: Meeùs, Nieuwegein
Function: Art-Director
Activities:
Digital Marketing (Connect and Convert)
- Responsible for creative direction and all final design specifications for the Internet and the Internet related products and services;
- Translation of marketing / communication brand objectives into effective design strategies and design solutions from a cross-media thinking;
- Responsible for conversion and optimization of digital channel;
- Leading key SEO presentations and strategic discussions;
- Actively testing and analyzing keywords and campaign design to increase ROI;
- Participating in development of digital/social engagement plans that integrate communications with a focus on online media;
- There's no place like HOME... | The Wizard of Oz
Optimization of the HOME page based on Google analytics report as well as Client services (money leak etc.)
E-Mail Marketing
- Coding HTML data-driven, dynamic e-mail campaigns and tests that deliver against ROI targets through a segmented customer base;
- Converting attention to action-e-mail subject and CTR;
- Delivering reports and insight that accurately assesses the delivery and performance of each e-mail campaign on a daily, weekly and monthly basis;
- Performing weekly A/B Testing on multiple campaigns to continually optimize and improve performance;
- Optimizing e-mail campaigns through direct response techniques, including personalization, promotions, creativity, timing, and segmentation;
- Increasing e-mail sign ups (Opt-in).
2004-2007:
Company: Graydon Netherlands BV, Amsterdam
Function: Online Specialist and Senior UI designer
Activities:
- Applying brand standards while providing cutting edge creative solutions;
- Developing and delivering comprehensive page-level and site-wide SEO recommendations;
- Initiating and leading SEO expertise to product plans including site redesigns, product enhancements and new site features by contributing to the marketing department;
- Assessing and implementing the latest industry developments with the existing creativity to ensure accurate and error free design;
- Creating data-driven, dynamic e-mail campaigns and tests that deliver against ROI targets through a segmented customer base for existing and unknown customers;
- Setting up portal, web applications;
- Working as a technical project manager, a prominent role in the success of business-critical Internet projects.
2002-2003:
Company: Cito Group, Arnhem
Function: Internet Specialist and Lead Senior Designer
Activities:
- Developing, managing and driving demand/brand generation activities through database marketing activities;
- Assessing and implementing the latest industry developments with the existing creativity to ensure accurate and error free design;
- Functional, technical and graphic design of Internet websites for external customer (CBR e-learning);
- Developing and testing electronic games (Flash-based website) that use Blackboard DB.
1998-2002:
Company: Pink Roccade Finance, Amersfoort
Function: Internet Specialist and Interaction Designer
Activities:
- Creating front end HTML and CSS code from Photoshop files with supporting wire frames and functional specifications;
- Designing and developing new features and functionalities;
- Applying brand standards while providing cutting edge creative solutions;
- Communication and interaction with account teams to ensure design remains consistent with clients expectations and campaign strategy;
- Translating offline marketing concepts to the online space.
1998-1999:
Company: ABZ, Zeist
Function: Creative Lead Senior Designer
Activities:
- Defining user tasks and interaction flows, ensuring consistency of the user interface with application workflows;
- Developing new features from the ground up and improving the existing ones;
- Responsible for helping refine the design of projects;
- Communication and interaction with account teams to ensure design remains consistent with clients expectations and campaign strategy;
- Driving cross-functional teams in defining functional interaction requirements specifications and bringing those requirements to life through a broad range of tools and techniques;
- Functional development, technical and graphic design of the Internet insurance application.
1998-1999:
Company: ING Nederland (Postbank), Amsterdam
Function: Frontend Developer and Web Designer
Activities:
- Developing pages based on Photoshop;
- Fully testing, de-bugging and validating code prior to product delivery;
- Communication and interaction with account teams to ensure design remains consistent with clients expectations;
- Setting up web applications and guidelines for style and layout;
- Engineering design and graphic design of the Internet banking application; - Cross-browser expert.
1995-1998:
Company: The Shield, center for visually handicapped elderly
Function: Technical Assistant
1992-1994:
Company: Lukkien Photo and Design BV, Ede
Function: Photographer and graphic designer
Activities:
E-6 development, E-6 densitometer, C-41 development, black and white developing and printing, graphic design for commercial and industrial purposes.
1987-1992:
Company: Studio 'M', Tel Aviv Photo and design studio for advertising and professional photography.
Function: Manager and Art-photographer
Activities:
advising professional photographers in the studio and on location, advising clients in areas of graphic design and guidelines.
1999-2005:
Company's (independent startup's): Arti-shock, RTV-Media, The Netherlands
Function: Partner and Art-Director
Activities:
Mobile applications, Community sites, consultancy, interactive design for internet, intranet and extranet applications, e-learning, games and Flash animations.